- DDB Worldwide
- Y&R Advertising
- BBDO Worldwide
- Arnold Worldwide
- Mc Cann Erickson Worldwide
- Saatchi&Saatchi
- Deutsch
- J.Walter Thompson
- Grey Worldwide
- Leo Burnett Worldwide
- DDB Worldwide
Client: Mc Donald’s
Title: Double Size
Link: www.dbb.com then go on Stuff We’ve Done and Work and look for Mc Donalds.
The clip is about a single balloon flying through a city and it ends very surprisingly by revealing that the balloon belonged to a little girl who can only be calmed down by having some Mc Donald’s fries. I really loved the abrupt change from the balloon floating through every day life to the moment where the girl suddenly begins to scream. There is also a funny effect to the clip, because when the girl gets some Mc Donald’s fries, she instantly calms down and all the other kids follow her example by releasing their balloons in order to get some fries too.
- Y&R Advertising
Client: Bacardi
Title: Made to Mix
Link: www.yr.com. Go to Our Work and choose Creative Portfolio. Then click on Bacardi.
The impressiveness of this clip starts with the music. It is really powerful and attracts anybody who likes to dance and party and therefore may be a potential consumer of Bacardi. The clip brings across a very fresh and flirty feeling due to the use of water and it attracts both male and female costumers because it shows the fusion of men and women into one. The slogan of the advertisement sums this up in an ambiguous way: men and women are ‘made to mix’ as well as Bacardi and other beverages.
- BBDO Worldwide
Client: Braun
Title: Magic
Link: www.bbdo.com/worldwide. Go on TheWork and click on the black and white picture.
This ad exactly meets the expectations that men have of an advertisement. It starts like an action or a science fiction movie which is underlined by the sounds. The speaker talks a lot about technology which adds a masculine touch and the actual technology of the shaver is also presented. The voice of the speaker is really masculine, too. The slogan ‘You’re never going to shave with anything else again’ makes one believe that after they have tried the new Braun shaver, they will never think about buying another one again because it simply is so good.
Client: RadioShack
Title: Tim
Link: www.arnoldworldwide.com/arn.cfm Click on Our Work and Scroll to RadioShack and click on it
I found this ad very convincing because there was a whole series of it and it was always starring ‘real people’. When ‘Tim’ is talking to you, you do not even notice that he is trying to convince you to buy the new IPod at RadioShack. He seems really natural and convinced about the product and seems to mention all the information about it just on the sidelines. One gets the impression that one knows somebody exactly like ‘Tim’ and could get him ‘exactly the right gift’ at RadioShack after watching the ad.
Source: "Top 25 U.S. Agency Brands by Core Advertising Revenue," Advertising Age, April 19, 2004, S-2.
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